Data-driven companies are 23 times more likely to acquire customers, and 19 times as likely to be profitable as a result based on McKinsey Global Institute study!
Business Intelligence in modern marketing provides your business with a lot of in-depth insight into your target audiences. You’ll be able to predict their desires and attitude towards your products or services. Such data can be used to design better marketing campaigns, target the right audience, and generate the right results.
Any information available online can be gathered, measured, and improved.
As more people connect to internet, the more data points are available. Our BI can use data such as click-through rates, movements of audience around websites, downloaded content, social media engagement, and reach, to enable helpful analytics which provides patterns that’s invaluable for decision making.